I'm growing more and more disturbed about some of the articles that I've seen denouncing a post-secondary education in light of starting your own company. The one that started it was an article about the
great college hoax.
It's true that a university education isn't worth it for a lot of people. I wouldn't want to start in on a career in social work with $80K or more in debt. This doesn't mean that going to college doesn't provide value to most people. State schools and community or technical colleges are are going to be a perfect fit for some. They're cheaper alternatives that provide many of the same benefits I'll mention later in this post.
A Typical Education
My own experience is a good example of why the skills you learn in college are incredibly important. I actually went to grad school and I'm incredibly glad that I did. I wanted to do computer graphics. In particular, I wanted to work in special effects for the movie industry.
That didn't happen (although it could have), but something better came along. I landed a job in medical imaging doing 3-D visualization. It was right up my alley and the company happened to be where I met my current co-founders. Now, I'm two and a half years into a startup using skills that I wouldn't have learned anywhere other than in college. I would have never made it here if it wasn't for my education.
Some people will argue that I could have learned a lot of those skills outside of school. But it was a particular class during my senior year that piqued my interest and turned out to drive a lot of my passion for grad school. Had I tried to learn this all on my own, I may have never found that. I wasn't one of those people that wanted to start a company right after high school either. It was my experience in the "real world" that made me want to get out on my own.
Most recently,
it was an article by Fred Wilson that fueled my ire. I agree that you probably won't learn about a lot of the fundamental skills of an entrepreneur in college. In fact, I don't believe that it makes sense to have an entrepreneurial degree. However, there are an incredible number of less concrete benefits of going to college.
The Intangible Benefits of College
I was happy to see that there are a few people who realize that
college has some other benefits. There are a couple of other things that I'd like to add though.
First, and foremost, almost everyone will tell you that an entrepreneur's driving trait is his passion. Without the drive to invest an incredible amount of time into your startup, it's nearly destined for failure. What if, like me, you haven't discovered your passion yet? College is a place to find this out. It may be because of a book, a class, a professor, a friend, or a lover. If you're going to find it somewhere though, chances are it's going to be in college.
Equally as important is the network of friends and contacts you develop through school. This is the entire reason that alumni associations exist. It makes things like moving to a new city or starting a new business much easier. Being a successful entrepreneur absolutely requires your ability to leverage your network. The bigger your network is, the better your chances of survival.
Aside from all of that, college was a place where I truly grew into myself. As I've
said before, I really liked the fact that UW-Madison's Computer Science program wasn't in the engineering school. It meant that I took lots of classes like Philosophy of Religion, Ethics, Classical Mythology, Cultural Anthropology, Black Theatre, and Modern Literature. I am honestly who am I now because of this.
Building a Set of Means
Thought about differently, college is an opportunity to develop a large set of means through which you can achieve many different goals. A growing body of research about entrepreneurship is in the area of
Effectuation:
"Effectual reasoning does not begin with a specific goal. Instead, it begins with a given set of means and allows goals to emerge contingently over time from the varied imagination and diverse aspirations of the founders and the people they interact with."
Saras D. Sarasvathy met with 30 different expert entrepreneurs to begin understanding what it really means to be an entrepreneur. The results are
effectual reasoning. The basic idea is the entrepreneurs don't necessarily go into an endeavor with an exact goal (causal reasoning) but that they use the tools at their disposal to determine what the potential outcomes are. If this really is how entrepreneurs think, then education is the perfect medium for growing the set of means an individual has at his or her disposal.
Entrepreneurship in Education
Just about everywhere you look, there are quotes from people who believe that entrepreneurship will be the
way outof the recession. Historically, we have never focused on entrepreneurship in schools. Not just colleges either but in primary and secondary education.
It was three years between the time that I really found my passion and when I started my first company. It wasn't for a lack of ideas, however. It was a matter of ignorance regarding what it would take to get out on my own. Eventually my brother and I figured it out but not without significant effort and a bit of trial and error.
Last year I had a chance to talk to a local high school class. The class was called "Starting Your Own Business,"I was amazed that it even existed. As I thought about it more, I realized the missed opportunity. In giving teenagers the knowledge they need to start their own company, we give them the ability to take an idea as it comes along and turn it into their own company without delay. The realization that they can do it is always there, all they need is the spark to ignite the fire. In my case the sparks came and went. I never knew that they could be turned into companies.
Building for the Future
In the back of my head I've been building my idea for an improved educational system over the past year or so. Only in the past month has it really come into its own. Effectuation struck a cord with me. In looking back at the two companies that I've started, the theory becomes crystal clear.
The first time, it was a vague idea about a forum for the outdoors that evolved into a website that allowed people to journal and map their outdoor activities. The final idea was based on the skill set shared between my brother and myself. The second time, I sat around a conference table with three other people for two months, prototyping different ideas and brainstorming possibilities. Skills in programming, graphics, and building extensible systems turned into a platform that lets people create their own games.
If we give students the gift of foresight in realizing that they can start their own companies, we open up an entirely different set of possibilities for them. The classes they take and the books they read turn into opportunities rather than obligations. They become means to any of a thousand potential goals. If students want to start companies rather than go to school then we need to find ways to cultivate that in our education system rather than exclude them from it. These are the people most capable of driving economic development in our country so it's our responsibility to give then the tools and support to do so.
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